I wrote a post recently wondering what the viewing statistics of videos really were. Whether or not people really took the time to download them and actually watch them. The responses I got seemed to suggest that if you were a consumer you might be more likely to view a video than AR users might??? Why? Because we tend to skim posts quickly vs a consumer who would be seeking specific information.
I recently returned from a two day retreat and video marketing was covered one of the two days. (Sounds like someone thinks this is important, huh?) There were two excellent speakers, Roberto Monaco and Tammy Grossman who shared insights about video marketing. Roberto Monaco, co-owner of Influenceology did a workshop entitled "Story SELLING" that gave us the elements needed for a great story and we covered 4 types of stories to help us understand how to use stories to enhance our relationships and business opportunities. The four types of stories were:
Action: stories to encourage people to make a decision.
Hope: without a vision of where they want to go, they won't make a decision
Product: How your product will help them and overcome any objections.
Personal: Connecting with your audience through personal experiences.
It was a tough three and a half hours. He talked fast, covered an incredible amount of info, and then made us stand up and create a video. No time to think about it, no time to find an excuse not to... we just did it. So, here is my very first "StorySelling" video. It is uneditied (don't know how to do that yet) and in the hotel lobby with a bunch of background noise, so keep in mind this is my very first video and without preparation. I'm calling it "Lenders' ridiculous requests for loan documentation!"
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Ruth Vogt, Sales Manager
#LMB100023827, NMLSR# 257576
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