Blogging About Loans: Video Marketing: Take One!

An office of elite mortgage lending professionals with a common interest and goal focused on providing customer service that exceeds expectation. Thereby building our business from repeat and referral opportunities. Ruth Vogt. LMB 100023827. NMLS 257576. Regulated by the Division of Real Estate. Fairway Independent Mortgage is an Equal Housing Opportunity.

Video Marketing: Take One!

I wrote a post recently wondering what the viewing statistics of videos really were. Whether or not people really took the time to download them and actually watch them. The responses I got seemed to suggest that if you were a consumer you might be more likely to view  a video than AR users might??? Why? Because we tend to skim posts quickly vs a consumer who would be seeking specific information.

I recently returned from a two day retreat and video marketing was covered one of the two days. (Sounds like someone thinks this is important, huh?) There were two excellent speakers, Roberto Monaco and Tammy Grossman who shared insights about video marketing. Roberto Monaco, co-owner of Influenceology did a workshop entitled "Story SELLING" that gave us the elements needed for a great story and we covered 4 types of stories to help us understand how to use stories to enhance our relationships and business opportunities. The four types of stories were:

Action: stories to encourage people to make a decision.

Hope: without a vision of where they want to go, they won't make a decision

Product: How your product will help them and overcome any objections.

Personal: Connecting with your audience through personal experiences.

It was a tough three and a half hours. He talked fast, covered an incredible amount of info, and then made us stand up and create a video. No time to think about it, no time to find an excuse not to... we just did it. So, here is my very first "StorySelling" video. It is uneditied (don't know how to do that yet) and in the hotel lobby with a bunch of background noise, so keep in mind this is my very first video and without preparation. I'm calling it "Lenders' ridiculous requests for loan documentation!"


Opinions expressed here are the sole responsibility of the author, and do not necessarily reflect the view of Fairway Independent Mortgage.

Ruth Vogt Colorado Mortgage Lender Ruth Vogt, Sales Manager

 #LMB100023827, NMLSR# 257576

 Equal Housing Opportunity. 

 Regulated by the Division of Real Estate.

   www.ColoradoHomeLender.com

   ruthv@fairwaymc.com  303-881-7849.

 

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Comment balloon 12 commentsRuth Vogt • October 03 2010 01:05PM

Comments

Ruth,

Standing ovation... I loved it. If that was your first video, I can't wait so see the ones you will create in the future. And you talked for more than 2 minutes. I am impressed.

I am terrified of doing a video. I know it is a good business practice and can help my business, but I haven't had the guts to do one yet. I do Virtual Tours and publish them in YouTube. I started doing this recently and I am getting good response. Some of my virtual tours generated more than 10 leads.

Good job with your post. Thank you for sharing.

Cheers.

Posted by Jose Dias, Sell Your Home in Scottsdale-Phoenix-Peoria-Glendale-Goodyear (Home Sellers Help in Scottsdale-Phoenix-Peoria-Glendale) about 8 years ago

Jose, Thanks for the encouragement. If it weren't for the seminar I went to, I'd still be wondering about whether or not to give it a try. My head is now spinning. Next step: editing. Then: green room! Wow! What can be done with those two things!!!

Posted by Ruth Vogt, 719-592-0855 Apply 24/7 www.ColoradoHomeLender.com (Fairway Independent Mortgage, LLS. Equal Housing Opportunity. Regulated by the Division of Real Estate.) about 8 years ago

Nice job Ruth.  I almost skimmed over the video, but I realized I might run into this week.  So now we know the story about how you and Jim tied the knot!

Nancy

Posted by Nancy Murray, Your NICE Real Estate Agent in Colorado Springs (Keller Williams Clients Choice Realty, Colorado Springs, CO) about 8 years ago

Great story and video, Ruth. I agree with Jose, above, just think of how great your future videos will be! You're a natural. 

Posted by JoAnn Moore, Home Loans in Delaware (The Mortgage Market of Delaware) about 8 years ago

Wow, great video, Ruth! I'll have to share this video with my clients who think they're asked to jump through too many hoops to get their loan approved. You're great at doing videos!

Posted by Andrea Moore (The Mortgage Market of Delaware) about 8 years ago
Great video and keep it going girlfriend. As you add more and more tips, give the video a "title", create an inventory of videos on Active Rain (Face book) and give links to the relavant videos to agents and clients! You can also email links--so when a client/agent asks you about VA loans, wallala, you have a video for that! Awesome job!
Posted by Karen Deis, When In-house training is not enough! (ApartmentToolKit.com) about 8 years ago

Hi Ruth, you did an awesome job.  I'm not sure I could that without a bunch of ums and ahs...I think you are a natural!

Posted by Mary Douglas, REALTOR, Red Feather Lakes, Colorado (United Country Ponderosa Realty, Red Feather Lakes, Colorado) about 8 years ago

Nancy, Yes, now you know!  :)

JoAnn, Thanks for the support. I'm even thinking of a green room???

Andrea, How many days now? Less than 20?

Karen, I stayed awake last night trying to "organize" the possibilites! You have created an animal, I fear!

Mary, thank you so much. We need to get together some day!

Posted by Ruth Vogt, 719-592-0855 Apply 24/7 www.ColoradoHomeLender.com (Fairway Independent Mortgage, LLS. Equal Housing Opportunity. Regulated by the Division of Real Estate.) about 8 years ago

Ruth you are the bomb! What a great job for the first time. You are an inspiration to all of The Mortgage Girlfiends.

Posted by Patricia Leary, Homebuyer Specialist, Conv, FHA,VA,CHFA, 203K,USDA (Atlantic Home Loans ) about 8 years ago
I'm just like Mary, I would have had a lot of um's and ah's instead of thoughtful pauses. Great job. I'm not sure I'm ready for video blogging. I'm still trying to wrap my arms around the written word and pictures!
Posted by Donna Foerster, Metro Denver Real Estate Agent (HomeSmart Realty Group) about 8 years ago
Pat, I would have never done it if "my" Mortgage Girlfriends hadn't of pushed me! Donna, When you're ready, let me know. Maybe we'll do one together!!!???
Posted by Ruth Vogt, 719-592-0855 Apply 24/7 www.ColoradoHomeLender.com (Fairway Independent Mortgage, LLS. Equal Housing Opportunity. Regulated by the Division of Real Estate.) about 8 years ago

Ruth, that would be awesome!

Posted by Donna Foerster, Metro Denver Real Estate Agent (HomeSmart Realty Group) about 8 years ago

Participate