Blogging About Loans: Wonder what the viewing statistics really are?

An office of elite mortgage lending professionals with a common interest and goal focused on providing customer service that exceeds expectation. Thereby building our business from repeat and referral opportunities. Ruth Vogt. LMB 100023827. NMLS 257576. Regulated by the Division of Real Estate. Fairway Independent Mortgage is an Equal Housing Opportunity.

Wonder what the viewing statistics really are?

You've most likely heard that videos are starting to pull a lot of google juice, but I have to ask you... be honest with me on this... do you really have the time... or take the time .... to watch all these videos?

Typically, I won't. Takes too long. I can read the info or scan the photos at a pace that is much more
comfortable for me. So, I will often skip right past the video.

Yes, I feel guilty. 

But who in the world really has/takes the time?

Or maybe it is just me?? Maybe I'm just too impatient??

With "words" I can determine in less time than it takes the video to even load to determine if the information is something that grabs my attention.

Opinions expressed here are the sole responsibility of the author, and do not necessarily reflect the view of Fairway Independent Mortgage.

Ruth Vogt Colorado Mortgage Lender Ruth Vogt, Sales Manager

 #LMB100023827, NMLSR# 257576

 Equal Housing Opportunity. 

 Regulated by the Division of Real Estate.  303-881-7849.


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Comment balloon 18 commentsRuth Vogt • September 28 2010 12:37AM


Ruth, I totally agree. Ittakes too much time--plus you never know if there is a virus of some sort attached. Maybe aim just to impatient also!
Posted by Joan Valverde, GRI,CDPE,CNE,MRP,SRES Colo Sprgs, Blk Forest, Monu (Synergy Realty Group Inc) about 8 years ago

It's a time investment, and whether it pays off, it's really up to you to judge. But blogging with words is the next best thing.



Posted by CEZAR PACHECO (Pacheco Realty & Financial Services) about 8 years ago

I use video now more than ever. I have a youtube channel as well. It is the way society is moving. The younger generations are watching these videos on elevators, in taxi's, on the bus, in between classes and on breaks from work. Sometimes even during work. I agree, you can read something faster than most videos. But if done right it can be a very good tool. You have to remember most people have the attention span of a knat! Keep it simple and keep it short. :)

Posted by Stacia Whatley, StaciaSellsHomes Your Western WA Realtor® (Hawkins-Poe Inc.) about 8 years ago

I have things out on YouTube as well, it is important for the younger buyer

Posted by Carla Dimond, (Silicon Valley) (CATARRA) about 8 years ago

YouTube is extremely popular and very well watched.  The real estate videos as well get watched.  For the real estate vids that make me dizzy due to panning in and out, spinning, shaking, etc -- those get closed immediately and on to the next which I would think the public does as well.

Sue of Robin and Sue

Posted by Robin Dampier REALTOR®, Hendersonville & Western NC Real Estate Source (Coldwell Banker King) about 8 years ago

I understand that the Google Juice is from the videos.  It is difficult for me to add to my day.

Posted by Elite Home Sales Team, A Tenacious and Skilled Real Estate Team (Elite Home Sales Team OC) about 8 years ago

I totally agree.  I rarely look at videos, or I skip through them.  I would rather read the one liner underneath to grasp the intent.  Who has the time.  I also don't like virtual tours. Let me look at the pictures and get me out of here.  This is an interesting question.

Posted by Jane Peters, Connecting you to the L.A. real estate market (Home Jane Realty) about 8 years ago

Ruth - I don't pay attention to blog posts that are all video. It just takes too much time. On the other hand, when I search youtube I am looking for videos, so I will view videos then.

Posted by Jackie -, Learn to leverage technology to get more done. (770.498.7333) about 8 years ago

Very interesting perspective on this topic Ruth. Depending on the subject matter and the time I have to spare, I'll typically read the article rather than watch the video.

I'm wondering if the demographic of the respondants to this post will show a trend.

Posted by Craig Rutman, Raleigh, Cary, Apex area Realtor (Helping people in transition) about 8 years ago

Ruth, there are times I watch, if time is permitting, but I too wonder about viruses!  

Posted by Joan Cox, Denver Real Estate - Selling One Home at a Time (Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373) about 8 years ago

Joan, Patience? What's that again?

Cezar, I guess that makes sense.

Stacia, I've heard we should slow down and smell the roses, but slow down to view the video? New twist!

Carla, I've used You Tube as well. But more for entertainment than education. Must be somewhere in between that I need to figure out.

Posted by Ruth Vogt, 719-592-0855 Apply 24/7 (Fairway Independent Mortgage, LLS. Equal Housing Opportunity. Regulated by the Division of Real Estate.) about 8 years ago

Sue, I wonder if I were looking for a house if I'd be more willing to look at the videos??

Elite Home Sales, If it's working, don't change a thing!

Jane, Glad I'm not alone on this!

Jackie, Entertainment vs education seems to be the big difference here.

Craig, Seems to be up in the air. Go figure. As usual, no easy answer!

Joan, Never even thought of virus threats to be honest! Yikes!


Posted by Ruth Vogt, 719-592-0855 Apply 24/7 (Fairway Independent Mortgage, LLS. Equal Housing Opportunity. Regulated by the Division of Real Estate.) about 8 years ago

Hi Ruth, I generally watch the videos on AR - if they take too long to load, I move on and come back when those hypnotic little circles are gone.  Your point is interesting, because I thought statistics showed that people looking for a home loved video tours.  I think many of them are a little too long- but then I'm not buying.

Posted by Mary Douglas, REALTOR, Red Feather Lakes, Colorado (United Country Ponderosa Realty, Red Feather Lakes, Colorado) about 8 years ago

Hello Ruth,  This is so true, I try to grab "cliff notes" from blogs so I can graspthe main focus of what's being said.  That is impossible to do with video.  Oh, and my work laptop doesn't have sound so that hurts too  :)  I don't know that I'd go so far as to say I'm impatient with it, but more about deciding if something is worth my time to invest.  If it's a video, you really won't know until your well into it.  For a blog, you can read the title, skim the article and than decide, this is a good read let's get through it.  So 30 seconds to see if you like a read vs 1 - 2 minutes to get into a video.

Posted by Jason M. Keith, Lending in 5280 (WR Starkey Mortgage) about 8 years ago

Ruth - video is one more way for a person/buyer to view the property ..... an opportunity to save some gas and reduce the number of properties to look at.

Posted by Kathy Clulow, Trusted For Experience - Respected For Results (RE/MAX All-Stars Realty Inc. Brokerage) about 8 years ago

Ruth, I couldn't agree more. Unless it's a really funny clip from SNL or a song clip from Glee, honestly, I won't watch it. It takes time, which I don't have, and it slows down my archaic work computer. I personally think they're a little self-indulgent, but that's just my opinion.

However, it's an instructional video or a video of a home, it's totally appropriate.

Posted by Andrea Moore (The Mortgage Market of Delaware) about 8 years ago

Mary, Annoying little circles?? You are right! They become almost hypnotic, don't they?

Jason, Exactly my thoughts!

Kathy, You know what? I think I have come to the same conclusion... if you are buying a home, you are interested in the video. If you are reading a blog, you are not.

Andrea, I love the input from someone of youth. I don't evne know what Glee (??) is! Regardless of that, at the end of the day, we're both in agreement on the value vs time invested in a video. BUT just to be on the safe side and not miss something very important that I end up being sorry for... I'm still going to try it! And I need you to set out of your comfort zone and do the same thing! Come on, girlfriend!

Posted by Ruth Vogt, 719-592-0855 Apply 24/7 (Fairway Independent Mortgage, LLS. Equal Housing Opportunity. Regulated by the Division of Real Estate.) about 8 years ago

okay, okay... I went to a seminar last week and one of the classes is on video marketing. We were forced to give it a try. I might be hooked afterall? When uploading my video I saw many others that caught my attention (and consumed too much time!)... BUT they do catch your attention. hmmmm... something to think about!

Posted by Ruth Vogt, 719-592-0855 Apply 24/7 (Fairway Independent Mortgage, LLS. Equal Housing Opportunity. Regulated by the Division of Real Estate.) about 8 years ago