Oh, my! I really over did it yesterday! 8 hours of Raincamp and I'm still exhausted today! Not because of pushing that darn walker around all day, but because my head is still swimming with all the stuff we learned!
Where to start? Just one thing at a time. But for reference, here are my notes that I took:
Use Klout.com to see how much impact you have on twitter. (5 today. boo-hoo)
Photosynth.com helps you find related photos from all sites. Stitches photos together for tour??
Wiggio.com allows you work in groups
Xobni.com check email addresses to pull profile of leads (68% increase if you send a facebook, twitter, or linkedin message vs email)
Tr.im and tinyurl.com do the same except that tr.im gives results of how many clicks and from what source.
Mailchimp.com does the same for emails.
Goldmail.com allows video emails inside of regular emails.
Awayfind.com is like an auto responder??
99designs.com competing for design work
Slydial.com enter in their number, your number, by passes live ring and goes direct to voice mail as a missed call.
74% people online; 16 TV vs 32 on computer. 32% of time online on social platform. 1% of time people on websites.
Help local businesses identify target marketing!
93% of consumers online use search engines. 85% of traffic comes from search engines. 825 of searches come from yahoo, google, msn and 67% from google.
75% won't go past the first page. You want to get in top 5%.
87% of homebuyers, 94% of 23-44 yrs use internet.
32% found the actual they purchased online. (based on photos: quality and quantity_
90% of sellers have their property marketed on line. (All online marketing is not equal)
Google search sponsored ads, cost to click. 61% users think organic is more relevant.
SEO: Search Engine Optimizer. Four key areas:
The Long Tail Truth : 20/80 20% Denver Real Estate vs 20% Homes for sale in Cherry Creek.
Hittail.com tracks hits based on keyword searches
Homes in lone tree, parker homes for sale, qualifying for a mortgage, todays interest rates, when to lock a loan.
Content /keywords: geographically specific (not name) with keyword density. Pick one page for all most common keywords. (Denver real estate, all Denver, not Denver and Aurora)
Limit the size of page or blog (500 words)
The older the domain name, the easier to rank. MOST domain names doesn't win except for marketing. On the other hand, most pages does win!
???? Size of website: google site:www.domainname.com
Page titles should match the keyword search as well as the density of the page.
Page descriptions should include the page titles.
Links: pay attention to link text. Click here vs click here to view ABC homes for sale
Limit your size; focus on density; older domain better; more pages better; page title and descriptions match; link (one way NOT two way)
Google analytics tracks traffic. Use on all sites/pages
Google expert: Matt Cutts (you tube) for google tips
Projection: mixed media and multi media (video!) will most likely be impacting. Networking or social graphing will start applying.
5 reasons to have a blog:
•1. Write articles that people find via internet
•2. Missed it
•3. Missed this one too
•4. Doggone it, this one tooo!
•5. Blog for referrals
Don't use filler words (and, the) to determine content
Screentoaster.com and screener.com
Picnik.com online photo editing
Openoffice.org free Microsoft programs
Gimp.org adobe photoshop jr. free (mix photos and videos!)
Xtranormal.com text to movie
Clipnabber.com save video to hard drive for offline presentations
Bannerfans.com graphic designs online
Feedmingle.com rss multiple feed widget stored in one place
Steprep.com monitor what people are saying about you
Issuu.com publication library
Box.net online file storage and sharing
Transferbigfiles.com to send larger files!! (up to 1 gig)
Text widget (realestatetechnologyonline.com/widget)
Widget.collecta.com works with twitter to sort info or send info based on specific words/ zip, etc
Waslkscore.com get walking distance within a neighborhoods
Thetwittertools.com 900 pieces to assist you with twitter
Conduit.com creating your own toolbar (Active Rain)
Wix.com free flash websites / useful for listing addresses
Feedblitz.com email subscription and newsletter tool
Wisestamp.com create custom social networking signatures on email (including social media)
Tokbox.com free video email
Retaggr.com email signature and profile of all social media and website
Avg.com free anti-virus and anti-spyware
Mozy.com $4.95 online back up!
Ambient Awareness, best way to describe twitter. Lots of little pieces to complete a picture.
Worlde.com check to see what words are most commonly used on sites.
Logotournament.com $250 for designers to compete to get your brand created.
Namechk.com to see if your user name, personal name, are available on other sites.
Geochirp like google alert only local??
Tweetbeep track tweets about you
Facebook Fan Page
•1. Geographic area (fans post page)
•2. Ask questions (what's the best... pizza, dry cleaner)
•3. Then add a FBML (listing service)
•4. Restaurant Reviews
•5. REO business
•6. Office or team page
Join Saveaworm page! (I did!)
Script: Interview one of my competitors before you hire me and I'll take $500 off my competition. Because I want you to know with 100% confidence that no one is going to do more than me to get your home sell.
140 characters is all peple can remember
Demandspot.com predetermined phrases that suggest buyer or seller opportunities; then search!
Geochirp words to follow
Prospecting Facebook searh for words: house, realtor
Get your sphere in gear.
•1. Scan through notifications - new job, baby to be lead generation opportunities
•2. Identify reason to call
•3. Make contact and use the sphere script
•4. Set up lists to update to list
•5. 1 email a week: Keep it short, give Item of value
AND DON"T FORGET TO Ask for referrals!
How to rank your business:
Google Maps in business page in Google/Local
Click on the local business results
Add my business
10 days of pain - work out a 10 day action plan to apply to every internet lead opportunity.
Average client averages 10 days on the internet doing research before they make decisions, so shouldn't we do the same?
www.hitwise.com/us/datacenter/main/dashboard-10133.html (rankings of searches)
These notes may not make sense to anyone else, especially if you didn't attend. If anyone that did attend, picked up anything else that I missed, please add to my list!
Wish me luck! If I check off 2 a day, I MIGHT be ready for Raincamp next year!!!
Opinions expressed here are the sole responsibility of the author, and do not necessarily reflect the view of Fairway Independent Mortgage.
Ruth Vogt, Sales Manager
#LMB100023827, NMLSR# 257576
Equal Housing Opportunity.
Regulated by the Division of Real Estate.