Blogging About Loans: Denver Rain Camp

An office of elite mortgage lending professionals with a common interest and goal focused on providing customer service that exceeds expectation. Thereby building our business from repeat and referral opportunities. Ruth Vogt. LMB 100023827. NMLS 257576. Regulated by the Division of Real Estate. Fairway Independent Mortgage is an Equal Housing Opportunity.

Denver Rain Camp

Oh, my! I really over did it yesterday! 8 hours of Raincamp and I'm still exhausted today! Not because of pushing that darn walker around all day, but because my head is still swimming with all the stuff we learned!

Where to start? Just one thing at a time. But for reference, here are my notes that I took:


Twitter: #raincamp

Use to see how much impact you have on twitter.  (5 today. boo-hoo) helps you find related photos from all sites. Stitches photos together for tour?? allows you work in groups check email addresses to pull profile of leads (68% increase if you send a facebook, twitter, or linkedin message vs email) and do the same except that gives results of how many clicks and from what  source. does the same for emails. allows video emails inside of regular emails. is like an auto responder??  competing for design work ??? enter in their number, your number, by passes live ring and goes direct to voice mail as a missed call.

74% people online; 16 TV vs 32 on computer. 32% of time online on social platform. 1% of time people on websites.

Help local businesses identify target marketing!

93% of consumers online use search engines. 85% of traffic comes from search engines. 825 of searches come from yahoo, google, msn and 67% from google.

75% won't  go past the first page. You want to get in top 5%.

87% of homebuyers, 94% of 23-44 yrs use internet.

32% found the actual they purchased online. (based on photos: quality and quantity_

90% of sellers have their property marketed on line. (All online marketing is not equal)

Google search sponsored ads, cost to click. 61% users think organic is more relevant.

SEO: Search Engine Optimizer.  Four key areas:

The Long Tail Truth : 20/80 20% Denver Real Estate vs 20% Homes for sale in Cherry Creek. tracks hits based on keyword searches

Homes in lone tree, parker homes for sale, qualifying for a mortgage,  todays interest rates, when to lock a loan.

Content /keywords: geographically specific (not name) with keyword density.  Pick one page for all most common keywords. (Denver real estate, all Denver, not Denver and Aurora)

Limit the size of page or blog (500 words)

The older the domain name, the easier to rank. MOST domain names doesn't win except for marketing. On the other hand, most pages does win!

????  Size of website: google

Page titles should match the keyword search as well as the density of the page.

Page descriptions should include the page titles.

Links: pay attention to link text.  Click here vs click here to view ABC homes for sale

Limit your size; focus on density; older domain better; more pages better; page title and descriptions match; link (one way NOT two way)

Google analytics tracks traffic. Use on all sites/pages

Google expert: Matt Cutts (you tube) for google tips

Projection: mixed media and multi media (video!) will most likely be impacting. Networking or social graphing will start applying.

5 reasons to have a blog:

•1.       Write articles that people find via internet

•2.       Missed it

•3.       Missed this one too

•4.       Doggone it, this one tooo!

•5.       Blog for referrals

Don't use filler words (and, the) to determine content

Brad Andersohn and online photo editing  free Microsoft programs adobe photoshop jr. free (mix photos and videos!) text to movie save video to hard drive for offline presentations graphic designs online rss multiple feed widget stored in one place monitor what people are saying about you publication library online file storage and sharing to send larger files!! (up to 1 gig)

Text widget ( works with twitter to sort info or send info based on specific words/ zip, etc get walking distance within a neighborhoods 900 pieces to assist you with twitter creating your own toolbar (Active Rain) free flash websites / useful for listing addresses email subscription and newsletter tool create custom social networking signatures on email (including social media) free video email email signature and profile of all social media and website free anti-virus and anti-spyware $4.95 online back up!!!!

Ambient Awareness, best way to describe twitter. Lots of little pieces to complete a picture. check to see what words are most commonly used on sites. $250 for designers to compete to get your brand created. to see if your user name, personal name, are available on other sites.

Geochirp like google alert only local??

Tweetbeep track tweets about you


Facebook Fan Page

•1.       Geographic area (fans post page)

•2.       Ask questions (what's the best... pizza, dry cleaner)

•3.       Then add a FBML (listing service)

•4.       Restaurant Reviews

•5.       REO business

•6.       Office or team page

Join Saveaworm page! (I did!)

Script: Interview one of my competitors before you hire me and I'll take $500 off my competition. Because I want you to know with 100% confidence that no one is going to do more than me to get your home sell.



140 characters is all peple can remember predetermined phrases that suggest buyer or seller opportunities; then search!

Geochirp words to follow

Prospecting Facebook searh for words: house, realtor

Get your sphere in gear. 

•1.       Scan through notifications - new job, baby to be lead generation opportunities

•2.       Identify reason to call

•3.       Make contact and use the sphere script

•4.       Set up lists to update to list

•5.       1 email a week: Keep it short, give Item of value

AND DON"T FORGET TO Ask for referrals!

How to rank your business:

Google Maps in business page  in Google/Local

Click on the local business results

Add my business


10 days of pain - work out a 10 day action plan to apply to every internet lead opportunity.

Average client averages 10 days on the internet doing research before they make decisions, so shouldn't we do the same? (rankings of searches)


These notes may not make sense to anyone else, especially if you didn't attend. If anyone that did attend, picked up anything else that I missed, please add to my list!

Wish me luck! If I check off 2 a day, I MIGHT be ready for Raincamp next year!!!


Opinions expressed here are the sole responsibility of the author, and do not necessarily reflect the view of Fairway Independent Mortgage.

Ruth Vogt Colorado Mortgage Lender Ruth Vogt, Sales Manager

 #LMB100023827, NMLSR# 257576

 Equal Housing Opportunity. 

 Regulated by the Division of Real Estate.  303-881-7849.


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Comment balloon 10 commentsRuth Vogt • March 10 2010 04:47PM


Hey Ruth, your notes are a virtual "gold mine" of info.  I was so disappointed to not be able to make it to the Denver RainCamp, so thanks for sharing this piece of it.


Posted by Mike Hendren (Mike Hendren Photography) about 9 years ago

Way to go, Ruth.  It couldn't have been easy for you but you pushed through it.

Posted by Jane Peters, Los Angeles real estate concierge services (Home Jane Realty) about 9 years ago

That's an insane amount of stuff to digest in one day!

Great job Ruth!

A little at a time.

Don't burn out on us!

Posted by Craig Rutman, Raleigh, Cary, Apex area Realtor (Helping people in transition) about 9 years ago

Ruth, I'm going to compare your notes with mine and fill in the things I missed, cuz I missed some too.

Posted by Dawn A Fabiszak, The Dawn of a New Real Estate Experience! (Private Label Realty ( Denver metro area, Colorado) about 9 years ago

Hi Ruth,

It was nice to see you yesterday and you looked great!  I was at a Short Sales and Foreclosures course all day today so I haven't been able to touch my notes from Rain Camp yet but I will certainly see if I have anything else to supplement your list...I highly doubt it, though, since your list is impressively comprehensive!!

My best, Kerry


Posted by Kerry Knudson, Broker, Realtor, SFR (Cherry Creek Properties, LLC - Colorado) about 9 years ago

Good Grief Ruth, you must elaborate on some of this - you have an entire year of blog posts! LOL  I'm sorry to have missed this, what a wonderful opportunity!

Posted by Mary Douglas, REALTOR, Red Feather Lakes, Colorado (United Country Ponderosa Realty, Red Feather Lakes, Colorado) about 9 years ago

Mike, I was hoping to see you there. Can't wait to finally meet you!

Jane, I was exhausted at the end of the day. But it was worth it.

Craig, You're right. I will now go through and break it out posting each as I go through them.

Kerry, It was great to see you there, too. Hope you learned a bunch!

Mary, You are sooo right - at least a year!



Posted by Ruth Vogt, 719-592-0855 Apply 24/7 (Fairway Independent Mortgage, LLS. Equal Housing Opportunity. Regulated by the Division of Real Estate.) about 9 years ago

:) That's good to share what we learn eh ? :) it seems that the camps are doing good for many of us, keep the good work ! ;P


Posted by Ray Saenz, Homes for Sale in Laredo, TX - Texas, Realtor (Exit Realty Laredo) about 9 years ago

I am SO BUMMED that I joined AR after this camp!  Have you heard any rumors of another RainCamp in Denver, or somewhere close by anytime soon?  I see the one coming up in Prescott but that one is just a little too far with school starting the week before.  Thank you so much for sharing your wonderful notes!

Posted by Stephanie Curd-Goulette (Livin' the Dream Real Estate, LLC) over 8 years ago

Ray...I noticed your blog is FULL of new tips. Thanks for all the pointers!

Stephanie, I haven't heard of a next date for Denver Rain Camp. I'll be sure to let you know if I do!

Posted by Ruth Vogt, 719-592-0855 Apply 24/7 (Fairway Independent Mortgage, LLS. Equal Housing Opportunity. Regulated by the Division of Real Estate.) over 8 years ago